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eco Sustainable Circular Electronics

Transforming How India Trades and Recycles Electronics

Selsmart is powered by Attero CleanTech, India's largest electronic asset recovery organization. We connect fair doorstep valuations with zero-landfill circular recycling.

4,00,000+
Appliances Processed
₹35 Cr+
Direct Customer Payouts
98.2%
Material Recovery Rate
12,500 MT
E-Waste Diverted From Landfill
Our Purpose

Built to Eliminate Informal Junkyard Hazards

Informal scrap collectors often dismantle air conditioners and refrigerators using open-air hammers and acid baths, releasing poisonous freon gases into city air and dumping toxic leaded sludge into municipal waters.

At Selsmart, every single item we collect in Chennai is transported directly to Attero's state-of-the-art ISO 14001, R2:2013 certified facility. Rare earth elements, copper, and precious metals are recovered via NASA-patented clean metallurgy with zero toxic residue.

Attero Clean Tech Facility
Attero Clean Metallurgical Tech Hub CPCB & MoEFCC Licensed Circular Operator
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